SCHEMESERVE BRAND GUIDE
Using the SchemeServe Brand
Guidance for using the SchemeServe name, logo and brand assets consistently across presentations, marketing materials, partner communications, websites, social media, press releases and other business documents.
Using SchemeServe branding consistently helps maintain a clear, recognisable and professional identity wherever the brand appears.
BRAND SYSTEM
SchemeServe Brand Colours
Use the approved colours below when creating materials that reference SchemeServe.
| GREY |
#434343 Primary dark neutral |
| BLUE |
#62E6DB SchemeServe teal / blue |
| YELLOW |
#E6D537 Highlight and accent colour |
| PINK |
#E88BFE Supporting accent colour |
| PURPLE |
#6A35D0 Primary SchemeServe brand colour |
These colours should be used consistently and should not be replaced with visually similar alternatives.
Quick colour reference
| #434343 | #62E6DB | #E6D537 | #E88BFE | #6A35D0 |
DIGITAL GUIDELINES
Using the SchemeServe Logo Online
Keep digital logo usage clear, sharp and consistent across websites and online communications.
Always use a sufficiently high-resolution version of the SchemeServe logo.
Where appropriate, the logo should link to the official SchemeServe website.
Do not compress or resize the logo to a point where its quality is visibly reduced.
Use SVG or a high-resolution PNG wherever possible.
|
SVG Best where scalable artwork is supported. SVG files remain sharp at different sizes. |
HIGH-RESOLUTION PNG Suitable where raster images are required. Avoid excessive compression or enlargement. |
LOGO LIBRARY
SchemeServe Brand Assets
Select the logo variation that provides the best contrast and composition for your material.
PURPLE — HORIZONTAL PNG
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PURPLE — VERTICAL PNG
Use the white SchemeServe logo where the background provides sufficient contrast.
WHITE — HORIZONTAL PNG
WHITE — VERTICAL PNG
Choosing a logo
| Light background | Use the purple logo. |
| Dark background | Use the white logo. |
| Wide layout | Use the horizontal variation where possible. |
| Compact layout | Use the vertical variation where it fits the composition better. |
Always use the supplied SchemeServe logo artwork and approved brand colours. Avoid recreating, recolouring or using low-quality versions of the logo.
Brand usage at a glance
|
USE APPROVED ASSETS |
KEEP LOGOS SHARP |
USE EXACT COLOURS |
MAINTAIN CONSISTENCY |
Representing SchemeServe?
Use the approved SchemeServe assets and colour palette to keep every communication consistent with the brand.
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